HOW TO DEVELOP A CREATIVE BRIEF FOR AN ADVERTISING AGENCY
Anisa Fielding
TYPE Activity Plan
LEVEL Tertiary · Vocational
MODALITY Online
SUBJECT Marketing Communications
TECHNOLOGY Internet Resource · Video · Presentation
KEYWORDS marketing · advertising brief · creative brief · agency brief · marketing communications

The Acitivity Plan will guide Students on how to prepare a comprehensive and detailed creative brief for presentation to an advertising agency. The brief will allow the advertising agency the ability to prepare a strategic and creative solution to a specific marketing challenge.

Lesson Summary:
Students will be able prepare a comprehensive and detailed creative brief for presentation to an advertising agency. The brief will allow the advertising agency the ability to prepare a strategic and creative solution to a specific marketing challenge.

Lesson Objective:
To provide students with the ability to develop a practical framework for the development of a creative briefing document.


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