INTRODUCTION TO SOCIAL PSYCHOLOGY: PERSUASION

Introducing the concept of 'Persuasion' in Social Psychology discipline and its six main principles introduced by Robert Cialdini

Lesson Summary:
Students will learn about the social psychological concept of ‘persuasion’ and the six main principles identified by Robert Cialdini. It will be learning through examples of each principle and they will have opportunity to contexualise these to their local setting

Lesson Objective:
To provide students with basic understanding of the concept ‘Persuasion’ in Social Psychology disicpline and principles related and review the ethical considerations


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ABOUT THE AUTHOR

Gayani P. Gamage is a Lecturer at The Open University of Sri Lanka.
I am a senior lecturer at the Department of Psychology and Counselling, Open University Sri Lanka. Currently we are developing a BSc (Hons) Programme in Psychology for Open and distant learning mode. I started as a lecturer in a traditional university and my learning is also of same context.


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